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Brand

Chery

Chery Automobile Co., Ltd. was founded by five local state-owned investment company of Anhui Province in 1997, the registered capital was 1.752 billion RMB; On March 18, 1997, the company started to build and on 18 December, 1999, the first Chery car rolled off the production line. The Chinese Character Qi has a mean of particular while Rui has a meaning of everything goes well, so the meaning of the Brand Qirui (Chery) is everything goes particularly well. CHERY origins from The English word "CHEERY" which means excitement in China, cutting off a letter E would express the pursuing and malcontent spirits of the Company. Interpretation of the Logo: The whole body of the logo is the artistic deformation of English letters CAC, which is the abbreviation of CHERY AUTOMOBILE CORPORATION LIMITED; The letter A in the middle of the logo is deformated to the shape of Chinese Character “人” (people) which means the management philosophy of people oriented. Two letter C spins up at both sides of the Character “人” means the company's development would be infinite; The logo also likes the cross image of Letter W and Letter H; it means that the production base of the company is located in Wuhu, Anhui.